If you are wondering where most of your prospective and existing customers are, we can tell you with a great deal of certainty that they are probably on Facebook. If your business is not currently on Facebook, then you are missing out. While it is true that there are a lot of specific businesses and companies that need Facebook when it comes to reach out to their audience and marketing their products or services, it is hard to ignore the fact that there are well in excess of 3 million people worldwide who spend a few minutes each and every day on Facebook.
There is no other way to expose your business to that amount of people for free, with little to no hassle without your business having a Facebook page.
In the following post, if you need to be convinced further, we will look at other great reasons why you should consider setting up a Facebook page for your business.
55 Minutes to an Hour
Did you know, according to recent statistics that the average Facebook user spends roughly about minutes to an hour on the social media site every day? That means there are ample opportunity and enough time to grab the attention of your target audience and customers.
Facebook Pages Are Easy and Effective To Use
When you set up a Facebook Page, one that is different to a normal profile page, you can categorise your business very precisely, all auto-accepts from fans (Facebook Page fans) and create a completely interactive area where people/potential customers and clients can come to engage with your business.
Offers Increased Visibility Online and Improved SEO
If you don’t like to take advantage of any free marketing tools that you can get your hands on, you should and Facebook is one of the most effective. When you create a Facebook Page you improve your chances of getting better rankings in search engines. By using informative and engaging content on your business page and some basic SEO, you will rank higher and this in turn will improve your business’s level of visibility online.
Real Time Search
If you allow the content on your Facebook Page to be available to the public, as well as fans of your page, real time search results will display your page when a relevant search is performed. This can help improve your Business’s reputation and SEO
A Typical User Has Around 130 Friends
As statistics show that the typical Facebook user has roughly 130 friends, this can be a great way to further improve your exposure. If your page is liked by one person, it shows up on the Facebook News Feed of their friends, which may lead to their friends clicking through to your page and liking it or better still, spending money through your business. This is like a virtual version of the old fashioned and very effective ‘word of mouth’ marketing that can determine whether businesses sink or swim. If you want your business to be a success, you should take advantage of Facebook.