Social media is very much a ‘new age’ phenomenon. It’s something that not everyone feels will benefit them and their business. However, there are a number of ways in which you and your business can benefit from using social media.
When it comes to social media, you’re not short of different social media networks to choose from. If you’re a company that would benefit from a more visual social network, then there’s things like Instagram, Pinterest and Facebook to an extent.
If it’s news, views and opinions that you feel would benefit your brand and your business then Twitter, Facebook and Google+ are the way forward for you. Regardless of what it is that you’re looking for from social media, here’s some great ways in which social media can benefit your brand and your business.
Social media is a great way to learn about your audience. Regardless of the industry that you’re in, the key to success is knowing your audience.
Social media allows you to understand your audience and what it is that they want. Using tools like Facebook Insights in Hootsuite, you can learn about the languages spoken by your social media audience, their ages, gender and where they are in the world.
This can enable you to cater specific campaigns to certain parts of your social media audience and target audience, it will give you a better idea as to what you should be doing and who you should be targeting in order to provide you with a bigger and better return on investment.
Social networks such as Twitter allow small businesses to locate their current customers and to seek out potential customers.
For example, if you open a new clothes shop in Manchester, you can create a ‘geo-search’ Hootsuite which would locate anyone who is tweeting about needing new clothes in the Manchester area.
This gives you the opportunity to reach out to local people that could, provided they like your product or service, turn into repeat customers!
Improved Brand Loyalty
According to a report, brands who engage on social media channels enjoy higher loyalty from their customers.
This report concludes that “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.”
Another report found that 53% of people who follow brands on social media are more loyal to those particular brands than others.
Decreased Marketing Costs
According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic.
Now, if you compare six hours in terms of an investment to a channel such as social media, it’s hardly a ‘significant’ investment when you look at the potential returns.
If you were to start some paid advertising through Facebook and Twitter, it’s relatively cheap, and if you start small, you’ll never have to worry about going over budget and once you get a feel for what you can expect, you can look to increase your budget and with that will come increased conversions.
Better Search Results
As I’m sure most of you are aware by now, SEO is the best way for a website to capture relevant traffic from search engines but in order to be successful, you need to keep up with the ever changing environment.
It is no longer enough to just update your blog, ensure that you’ve optimised your title tags and meta descriptions and hope that you move up the rankings. Google, Bing, Yahoo and other search engines could very well be calculating their rankings using social media presence as a factor.
It’s because of this alone that it’s worth investing some serious time and effort in your social media campaigns because a strong brand will always have a strong social media presence.
Whether you’re a local accountant in Preston, a glass design firm or a huge brand with a big social media presence like Paddy Power, it’s always worth investing time in your social media campaigns as your social presence and brand can only get bigger as you develop strategies and reach a new audience.